Asia Pacific’s largest hospitality technology provider rebrands to signal new market leadership and stronger ties with NTT DOCOMO

SINGAPORE, 23 July 2008… DOCOMO interTouch (http://www.docomointertouch.com), one of the world’s largest providers of a full-suite of integrated solutions for the global hospitality industry, has unveiled a new brand campaign that centres on the theme “Some Companies Promise The World, We Deliver It”.

This brand proposition is the key inspiration behind the new corporate logo – designed to communicate DOCOMO interTouch’s clear-cut commitment to deliver innovative technology solutions tailored to meet the needs of today’s hotel guest.

The visual centrepiece of the brand campaign incorporates parent company NTT DOCOMO’s new logo, recently unveiled as part of a separate rebranding campaign.

Concurrent with their new corporate slogan – Enhancing Guest Experience – the modern, simplistic and curved design of the logo’s typeface reflects the need for simplicity with a human touch in DOCOMO interTouch’s solutions and services. This reflects DOCOMO interTouch’s commitment to pursue technological advances with superior service quality, to provide a guest experience that is nothing less than a cut above.

DOCOMO interTouch CEO Charles Reed explains that the new brand is a response to the company’s rapid expansion and its stronger ties to NTT DOCOMO.

“We have undergone some very exciting and significant shifts in our business over the last six months alone. We provide technology services to over 1,000 hotels in 63 countries with an expanded product range that includes more interactive solutions and in-room entertainment services such as Internet Protocol Television (IPTV). DOCOMO interTouch is also the first in Asia to deliver high-definition television (HDTV) to hotel guests,” said Reed.

“DOCOMO interTouch has grown to become one of the largest providers of a full suite of technology solutions for the hospitality industry globally. To continue our momentum of rapid growth, it is only fitting to reconsider our brand positioning in the market and communicate our reinforced commitment to deliver high-tech solutions matched by unparalleled service to our hotel partners.”

While the Singapore-based DOCOMO interTouch has always worked closely with NTT DOCOMO to leverage the Japanese mobile communications leader’s extensive R&D expertise, the two companies are committed more than ever to communicate their strong relationship. NTT DOCOMO’s new corporate colour ‘red’ symbolises energy and dynamism – values that are consistent with DOCOMO interTouch’s vision to achieve a strengthened brand as a hospitality technology company.

NTT DOCOMO’s Senior Vice President, Managing Director of Global Business Division Mr. Toshinari Kunieda said: “NTT DOCOMO re-designed the corporate logo to embody our commitment to achieve customer satisfaction and remain a leading innovator in the mobile communications industry. We are pleased to know, in accordance with our rebranding policy, DOCOMO interTouch, one of our important subsidiaries, has announced a new company logo to commit to deliver high quality services aimed at satisfying their customers. We are expecting DOCOMO interTouch to achieve greater success in future, and help NTT DOCOMO to realise one of our strategies of ‘Global Mobility Support’.”

DOCOMO interTouch’s hotel partners can look forward to greater innovation in the company’s technology solutions for hotel guests.

“We will continue to pursue a broader and more enhanced range of technology solutions that are tailored to the changing needs of today’s hotel guests. Top hotel brands around the world need this competitive edge to attract increasingly tech-savvy travellers who want connectivity as well as interactivity at their fingertips,” said Reed.

In addition to the new logo and brand slogan, DOCOMO interTouch has launched a new website: http://www.docomointertouch.com/. The website is designed to be sleeker and more user-friendly to provide an optimal visitor experience. Details of the full suite of DOCOMO interTouch’s integrated solutions are also available.

About DOCOMO interTouch
DOCOMO interTouch provides a full suite of integrated solutions to the global hospitality industry. We are one of the world’s largest hotel service providers, delivering reliable and secure wired and wireless broadband connectivity services, multi-media services, interactive television and managed network solutions. Our one-stop-shop solution, round-the-clock network monitoring and multi-lingual customer support enable hotels to offer a superior guest experience, facilitating communications for today’s business travellers.

Since 1998, DOCOMO interTouch has been serving the hospitality industry, managing more than seven million broadband connections each year in guest rooms, meeting rooms and business centres worldwide. Our innovative technologies provide travellers and conference attendees with convenient access to enjoy communication, information and entertainment services in over 63 countries.

Headquartered in Singapore and with operations throughout Asia Pacific, Europe, Africa, the Middle East and the Americas, DOCOMO interTouch is growing into the Americas and has offices in 50 countries worldwide on these continents. DOCOMO interTouch is a wholly-owned subsidiary of NTT DOCOMO, a global leader in mobile telecommunications technologies.

More information on DOCOMO interTouch is available on www.docomointertouch.com.

Press Contacts

LEWIS PR 
Bhavna Khemaney
Tel: +65 6534 7250 
Mobile: +65 9021 2515
E-mail: bhavnak@lewispr.com

Zixin Chai
Tel: +65 6534 7250
Mobile: +65 9850 6780
E-mail: zixinc@lewispr.com

DOCOMO interTouch
Alexandra Ho
Tel: +65 6436 3609
E-mail: alexandra.ho@docomointertouch.com