Internet Protocol Television (IPTV) is a rapidly growing technology for the delivery of digital television service especially in the hospitality industry as they demand a secure, end-to-end operator managed broadband IP network. With increasing expectations from hotel guests for high quality in-room experiences, IPTV broadly encompasses a rich functionality that enhances the TV offer and delivers a better experience in a simple, personalized and technologically advanced way.

IPTV offers an exciting and future proofed scalable convergence option for delivering real guest satisfaction and a world class experience in one single IP infrastructure. In addition to the delivery of good quality digital signals for free-to-guest and integrating video-on-demand programs, there can also be many interactive services offered on the network. Some of the guest service impacting applications in a hotel include: local content insertions, guest message, folio review and the possibility of TV with targeted advertisements to guests, and personalization for frequent guests.